
THE PROBLEM
The quote acceptance process was slow, manual, and frustrating for both sales reps and customers. Quotes were sent via email and required multiple follow-ups, print-sign-scan loops, and manual tracking.
This led to:
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Delays in deal closure and missed revenue.
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Poor customer experience due to friction and ambiguity.
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No visibility into quote acceptance status across teams.
THE GOAL
To streamline the quote-to-contract lifecycle by enabling customers to:
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View, approve, or reject quotes digitally via HD360.
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Reduce dependency on email and manual processing.
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Provide sales teams with real-time quote tracking and status visibility.
MY ROLE
As Design Lead, I:
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defined the end-to-end user journey from quote generation to acceptance
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co-created the solution vision with the Product Owner and Sales SMEs
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designed the UI/UX across customer and employee experiences
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ran validation testing with users across both sides of the transaction
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led collaboration with developers to implement the interaction model
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aligned the solution with our design system and enterprise standards.
RESEARCH
Activities:
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Mapped the current quote approval process with Sales and Ops.
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Interviewed 6+ customers and 4 sales reps to identify pain points.
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Reviewed CRM and ERP quote workflows to identify technical constraints.
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Identified legal and compliance requirements for digital acceptance.








