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THE PROBLEM

The quote acceptance process was slow, manual, and frustrating for both sales reps and customers. Quotes were sent via email and required multiple follow-ups, print-sign-scan loops, and manual tracking.

This led to:
 

  • Delays in deal closure and missed revenue.

  • Poor customer experience due to friction and ambiguity.

  • No visibility into quote acceptance status across teams.

THE GOAL

To streamline the quote-to-contract lifecycle by enabling customers to:

  • View, approve, or reject quotes digitally via HD360.

  • Reduce dependency on email and manual processing.

  • Provide sales teams with real-time quote tracking and status visibility.

MY ROLE

As Design Lead, I:

  • defined the end-to-end user journey from quote generation to acceptance

  • co-created the solution vision with the Product Owner and Sales SMEs

  • designed the UI/UX across customer and employee experiences

  • ran validation testing with users across both sides of the transaction

  • led collaboration with developers to implement the interaction model

  • aligned the solution with our design system and enterprise standards.

RESEARCH

Activities:

  • Mapped the current quote approval process with Sales and Ops.

  • Interviewed 6+ customers and 4 sales reps to identify pain points.

  • Reviewed CRM and ERP quote workflows to identify technical constraints.

  • Identified legal and compliance requirements for digital acceptance.

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© 2025 by  Julian Gomez.

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