Strategic UX/Product Design leader with extensive experience leading enterprise platforms and design teams. I help organisations solve complex problems, scale design practices, and deliver measurable improvements in user experience, design quality, and product delivery.
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UX metrics frameworks
UX maturity
Executive stakeholder management
Coaching and mentoring
Design Thinking
Discovery
MY SKILLS
Usability Testing
Portfolio and roadmap shaping
Design strategy
Figma, Adobe
UX Research
MY RECENT
ACHIEVEMENTS
UX Quality and
Measurement
Built and embedded a UX Health framework combining surveys, ratings, task success, Lighthouse, and interviews, lifting overall UX quality from 7.3 to a sustained 8+ across the platform ecosystem.
Design System
and Scale
Built, governed, and scaled a unified design system across 5+ enterprise products, delivering 65+ reusable components and enabling up to 50% faster UI delivery, full cross-platform consistency, and faster engineering velocity.
Delivery Speed
and Governance
Established cross-functional design governance rituals and a Design Definition of Done, reducing post-handover design rework by 80% and significantly improving delivery speed and predictability.
UX Maturity
Established organisation-wide discovery and experience practices, aligning multiple squads around shared principles, journeys, and frameworks, and raising overall UX maturity across Design, Product, and Engineering.
Platform Rollouts
and Adoption
Led major platform rollouts across AU & APAC, driving step-change improvements in product adoption and experience quality across both customer and employee platforms.
MY EXPERIENCE
Team Leadership & Frameworks
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Led and coached a team of designers, embedding career development plans, mentorship, and growth frameworks.
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Defined ways of working that improved collaboration between design, product, and engineering.
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Facilitated experience review workshops and design critiques to raise the quality and consistency of outputs.
Operational Improvement & Strategy
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Introduced UX health checks and design quality metrics to measure outcomes.
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Advocated for user-centric decision making in program-level conversations.
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Scaled design practices across major digital platforms, ensuring alignment with the Connected Customer strategy.
Design System Governance
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Championed a UI Kit and Design System, ensuring scalable and reusable components across squads.
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Implemented design ops processes to govern standards, speed up delivery, and align design with dev practices.
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Ensured accessibility and responsive design principles were consistently applied.
Cross-Functional Collaboration
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Worked closely with program leads, product owners, and engineers to align business goals, technical feasibility, and user experience.
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Facilitated multi-squad workshops to surface requirements, map customer journeys, and identify pain points.
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Acted as the bridge between leadership and delivery teams, influencing strategy while maintaining hands-on involvement.