Passionate UX/UI Lead with over a decade in crafting exceptional user experiences that drive customer satisfaction and engagement. With an extensive background in user-centred design principles, I specialise in creating intuitive and captivating digital experiences.
MY EXPERIENCE
Team Leadership & Frameworks
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Led and coached a team of designers, embedding career development plans, mentorship, and growth frameworks.
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Defined ways of working that improved collaboration between design, product, and engineering.
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Facilitated experience review workshops and design critiques to raise the quality and consistency of outputs.
Operational Improvement & Strategy
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Introduced UX health checks and design quality metrics to measure outcomes.
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Advocated for user-centric decision making in program-level conversations.
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Scaled design practices across major digital platforms, ensuring alignment with the Connected Customer strategy.
Design System Governance
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Championed a UI Kit and Design System, ensuring scalable and reusable components across squads.
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Implemented design ops processes to govern standards, speed up delivery, and align design with dev practices.
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Ensured accessibility and responsive design principles were consistently applied.
Cross-Functional Collaboration
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Worked closely with program leads, product owners, and engineers to align business goals, technical feasibility, and user experience.
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Facilitated multi-squad workshops to surface requirements, map customer journeys, and identify pain points.
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Acted as the bridge between leadership and delivery teams, influencing strategy while maintaining hands-on involvement.