DESIGN LEADERSHIP
Enterprise Product Leadership
As Digital Design Lead, I guided design direction and operations across a portfolio of enterprise platforms under the Service Foundation and Connected Customer programs.
Key Products
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HD360 – Customer platform providing a 360° view of orders, fleet health, and transactions, scaled across Asia-Pacific dealerships.
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InService – Technician scheduling and job-management platform, improving efficiency in workshops and in the field.
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YourHD – Employee experience platform delivering smart insights and proactive triggers for customer support.
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YourTrust – Transparency and compliance platform for gift register management, ensuring ethical obligations are tracked and reported.
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Parts Quoter – Digital tool simplifying the creation, management, and tracking of parts quotes for customers, reducing turnaround times and errors.
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PM Quoter – Quoting platform for planned maintenance services, integrating pricing, approvals, and contract generation for faster, more accurate sales workflows.​
My role spanned strategy, team leadership, design system governance, and cross-squad collaboration to deliver scalable, user-centric outcomes.​
​My Contribution
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Directed a team of UX/UI designers, embedding mentorship, design ops frameworks, and career development.
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Championed design system governance to ensure consistency, scalability, and efficiency across squads.
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Facilitated experience review workshops, research sharing, and UX health checks to ground design in evidence.
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Partnered with product, engineering, and program leadership to align design strategy with business and compliance needs.
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Outcomes
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Delivered a suite of enterprise platforms with consistent, user-centred design.
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Improved efficiency and adoption through reusable design system components.
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Scaled design quality across programs of work including Service Foundation, HD360, InService, Parts Quoter, and PM Quoter.
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Positioned design as a strategic enabler in digital transformation across the business.
