Great products don’t happen by accident. They are the result of clear strategy, strong teams, solid systems, and disciplined ways of working.
Beyond shipping products, my work focuses on building the organisational foundations that make high-quality experiences repeatable, scalable, and sustainable across complex enterprise environments.​ I operate at two levels:
DESIGN LEADERSHIP
setting direction, building teams, influencing strategy
DESIGN
OPERATIONS
building the systems, frameworks, and governance that make quality predictable
DESIGN
LEADERSHIP
Enterprise Product Leadership
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I lead experience strategy and design direction across a portfolio of enterprise platforms supporting customer, sales, service, and employee operations across AU & APAC, including:
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HD360 (Customer Platform)
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inService (Technician Scheduling & Job Management)
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YourHD (Employee Experience Platform)
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YourTrust (Compliance & Transparency Platform)
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Parts Quoter & PM Quoter (Sales & Quoting Platforms)
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My role spans strategy, portfolio direction, experience quality, and organisational alignment across multiple programs of work.
Team Leadership & Capability Building
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I build and lead high-performing UX/UI teams through:
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Coaching and mentoring
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Career frameworks and growth plans
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Practice rituals and quality standards
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Clear role definitions and ownership models
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My focus is not just delivery — but growing capability, maturity, and influence of design across the organisation.
Cross-Functional Influence & Alignment
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I work closely with:
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Product leadership
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Engineering leadership
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Program and delivery leaders
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Executive stakeholders
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To ensure:
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Experience strategy is aligned to business strategy
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Design is embedded early in decision-making
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Teams are aligned around shared goals, journeys, and outcomes
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Delivery is focused on solving the right problems, not just shipping features
Leadership Impact
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Established design as a strategic partner in digital transformation
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Improved consistency and quality across multiple enterprise platforms
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Scaled experience thinking across squads and programs
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Created strong alignment between business, product, engineering, and design
DESIGN
OPERATIONS
Design System & UI Governance
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I built and led the strategy and governance of a unified design system and UI kit across core enterprise platforms, including:
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Component standards and contribution model
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Design–engineering alignment rituals
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Accessibility and responsive standards
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Ongoing audits and quality reviews
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Adoption coaching across teams
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Impact:
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65+ reusable components across 5+ products
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Faster delivery, higher consistency, better quality
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Reduced duplication and rework
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Stronger collaboration between design and engineering
Discovery & Research at Scale
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I established structured discovery and research frameworks including:
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Problem framing templates
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Journey and experience standards
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Research synthesis models
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Opportunity mapping frameworks
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These created repeatable, consistent discovery practices across squads and programs — shifting the organisation from delivery-first to problem-led, evidence-based ways of working.
Workshops, Facilitation & Innovation
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I regularly lead:
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Cross-functional problem framing workshops
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Research alignment and synthesis sessions
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Experience vision and journey workshops
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Hackathons and innovation engagement sessions
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These sessions help teams:
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Align on priorities
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Explore solutions quickly
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Build shared understanding
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Create momentum around customer-centred change
